One of the most effective marketing techniques for building the online business is to use the sales funnel and capture pages to get the attention of the potential customer.

A funnel is great for member sites, sales videos, sales letters, product launches and webinars. By capturing the email in the sales funnel, it’s much easier to connect with prospects in the future to promote services and products. Sales funnels can be quite complicated at first glance for those with little background in designing and creating websites. First attempts may take several weeks or even months. But with the right know-how and the right tools, the process of creating sales funnels can be completed much faster over time.

Here are the three stages that make up a typical sales funnel:

Lead generation

When it comes to broadening the potential customer base, a web-based company will depend on a variety of techniques to bring in new leads such as content marketing, social media, SEO, and events. A varied mix of inbound marketing strategies is critical to delivering fresh leads every day. A regular supply of requested and relevant content or media is required to attract the public’s attention. Use SEO to get better search engine placement, while social media channels should be used to actively interact with customers.

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Carry out the care

Once the lead generation phase has reached a long list of enrollments, you should start maintaining the leads. Marketing to a list is achieved either with a passive or active approach. In general, the more active and engaging approach can achieve the most desirable results. Rather than relying solely on site-based content and social media accounts, a business should also engage with potential customers through an email campaign that delivers personalized and relevant information.  There are a number of companies that provide email marketing services.  The one that I use is called Aweber.  There are a number of reasons why I recommend this company.

• They have a great trial period
• It is relatively inexpensive
• Great tutorials
• Very intuitive

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Extension of the customer base

Even after the first launch, a high-performance company will continue to market to its registered customers in the hope of building an active and repeat customer base. A long-term customer rather buys the expensive services or packages offered as long as those offers are congruent with what the customer wants. In addition, it is necessary to take the right steps to maintain the high retention rates. A loyalty program, one-time discounts or similar special conditions for long-standing customers help to keep existing customers active.